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Empanelment of Advertising Agencies

Metro Railway, Kolkata invites applications from reputed and bonafide advertising agencies based in Kolkata having INS accreditation with minimum five years standing to handle publicity campaigns and other PR related works. Agencies interested in Railway's publicity who can provide efficient, prompt and dependable service at a very short notice and on holidays too should only apply.

Agencies will have to assist in handling routine PR activities such as :

    i.    Design of display advertisements for publishing in Newspapers.

   ii.  Design, Production and Printing of publicity literature i.e. Metro Railway's in-house journal, single/multi-          colour brochures, folders, posters, handouts, booklets, books etc.

  iii.  Designing and printing of flex, cloth banners, framing/lamination work etc.

  iv.  Designing and preparation of slides/transparencies for presentation of Metro Railway's achievements and      activities in various fora.

   v.  Creative work on infographics for Social Media

  vi.  Monitoring of Print, Electronic and Social media for news on Railways.

vii.  Planning, designing and putting up Metro Railway's stall/pavilion at various exhibitions.

viii. Providing CDs/DVDs/Art Pull on various publicity materials as and when required.

ix.  Development of design insitu with agencies portable infrastructure for social media which includes dissemination of news in social media platforms for publicity campaigns.

 x.  Producing documentaries, quickies and other important tools of image building as the case may be.

xi.  Translation of Press Releases etc. in regional languages.

Minimum eligibility criteria

Agencies who are interested for empanelment are required to submit the following documents along with their application :-

(a)  Details of staff profile with the detailed list of permanent employees on roll and the company's experience in the field with supporting documents.

(b)  Self attested photocopy of the latest INS Accreditation.

(c)  The Kolkata office of the agency should have minimum three (3) years experience of press advertisements and publicity works for Central Government and PSUs.

        (Copies of release orders of Central Government and PSUs and published advertisements of the last one year of such clients only to be submitted as supporting documents)

(d)  Annual turnover of the Kolkata Office of the agency for the last three consecutive financial years should be submitted. Supporting documents of turnover will have to be the audited balance sheet for the Kolkata branch of company/firm.

(e)  Photocopy of corporate PAN, GST certificate and latest monthly revenue verification issued by Indian Newspaper Society (INS) will have to be submitted.

  (f)  The Kolkata Office of the agencies should have a strong infrastructural and organisational base.


(1)  All documents attachment with the application must bear the signature and name of the responsible/executive of the agencies under the seal of the agencies.

(2)  Subject to fulfilment of the above minimum eligibility criteria, further evaluation will be done on the basis of creative works to be submitted.

Creative Works to be submitted

(a)  One black & white and one colour layout separately in English, Bengali and Hindi (same design) in 20 cm x 15 cm for a Display Advertisementin print media on - "An artist's impression of the East-West Metro from Howrah Maidan to Esplanade Station passing under the river Hooghly and Heritage Buildings/Structures (the underwater and surface to be depicted)'. highlighting the benefit it would bring to the commuters.

(b)  One colour layout (in English only) for Folder, single fold (fold size 8" x 5") on - "The picturesque Metro ride of a commuter and a tourist from Kavi Subhash to Airport'.

(c)  A rough sketch plan of Metro Railway Pavilion (20' x 30') for an Exhibitionin a fair titled "The future of Kolkata Metro from the construction stage to completion of the project'.

(d)  Creative Poster design (in colour) in A4 size of effective campaign on - "How social media has brought about awareness amongst public about the present services, excellent punctuality and the on going projects of Metro Railway".

(e)  The items mentioned above are to be submitted in a sealed cover superscribed "Application for Empanelment" to the Chief Public Relations Officer, Metro Railway, Metro Rail Bhavan, 33/1, Jawaharlal Nehru Road, Kolkata-700071 latest by 9th April, 2018 at 16.00 hrs. The number of sealed envelopes received, will be tabled at 16.30 hrs. on 09.04.2018 in presence of duly authorised representatives of the applicants. The finalisation of empanelment will be communicated in due course to the selected agencies.

  (f)  Metro Railway, Kolkata will not be responsible for any postal delay or delay in transit. Incomplete applications will be rejected. The panel will have validity for one year which is extendable upto one more year. Metro Administration reserves the right to reject any application without assigning any reason thereof. Any form of canvassing, recommendation or putting pressure from any source to influence the selection process may lead to their disqualification. 

Chief Public Relations Officer

Metro Railway, Kolkata

Source : Metro Railway Kolkata / Indian Railways Portal CMS Team Last Reviewed on: 19-03-2018  

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