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173224-01-2024
KOLKATA
ANOTHER UNIQUE INITIATIVE TO INCREASE NON-FARE REVENUE: ADVERTISEMENT ON PAPER-BASED QR CODE TICKETS

AMAR KOLKATA METRO

KOLKATA

 

PRESS RELEASE

 

ANOTHER UNIQUE INITIATIVE TO INCREASE NON-FARE REVENUE: ADVERTISEMENT o­n PAPER-BASED QR CODE TICKETS

 

Kolkata, Date: 24.01.2024

 

Paper Based QR Code Ticketing System was introduced first in Green Line o­n 11.10.2023 at Sealdah Metro station. Centre for Railway Information Systems (CRIS) has developed this system which has already become popular among the Metro commuters. This facility has later extended to all the commissioned stations of East-West Metro Corridor.

Commuters have welcomed this new move of the Metro Authorities. Passengers’ response to accept this newPaper Based QR Code Ticketing System has been very good. Till now 5,86,422 passengers used Paper Based QR Code Ticketing System in this Corridor.

 

Metro authorities are now contemplating to use the backside of this QR Code Based Ticket for commercial purpose. Apart from this, spaces of soon to be opened stations of Orange Line and Purple Line will also be offered for commercial utilisation. Many Organisations are keen to display their advertisements o­n these spaces in order to draw the attention of Metro commuters. Metro authorities are flooded with phone calls and quarries of big corporates even before the tendering of this proposal. Such overwhelming responses from corporates o­nly ensure the commercial viability of Metro premises and its utilities. It is certain that in coming days more and more big houses will be eager to display their commercials o­n Metro premises to reach to the untouched section of the society.

Kausik Mitra

Chief Public Relations Officer






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