34.22% INCREASE IN NON-FARE REVENUE EARNINGS OF METRO
Kolkata, Date: 12.10.2023
Indian Railways is encouraging all Zonal Railways to take various initiatives to increase its Non-Fare Revenue in order to boost earnings apart from the traditional sources of income. Metro Railway, as part of Indian Railways has been playing a proactive role to make this initiative successful and various innovative steps have been adopted to increase its revenue which is in general totally dependent on passenger earnings.
As part of that endeavour, Metro Railway has been focusing on generating revenues through branding of Litter Bins at stations, displaying advertisements inside and outside Metro rakes, displaying hoardings in open spaces and installing health check up kiosks at different stations, handle chain branding etc. In an another unique initiative, 204 Litter Bins at 34 stations of North-South and East-West Corridors have been branded so far. Handle chains of different Medha rakes are also being branded.
Apart from this, Metro Railway has also implemented innovative ideas like Track Sidewalls Branding, Card Balance Checking Terminal (CBCT) Branding, Automatic Smart Card Recharge Machine (ASCRM) Branding, AFC-PC Gates and Flap Branding, installation of food kiosks, Smart Card and Token Branding, installing digital display screens inside rakes for providing infotainment to commuters etc. Such initiatives have helped to increase Metro Railway’s Non-Fare Revenue to a great extent.
With such concerted efforts Metro Railway has earned Rs. 19.57 crores during 1st April, 2023 to 30th September, 2023 as Non Fare Revenue (NFR). In 2022-23 Metro had earned Rs.14.58 crores as NFR during the same period (i.e. April,2022 to September,2022). This is an increase of 34.22%.
Chief Public Relations Officer