RECORD INCREASE IN NON-FARE REVENUE EARNINGS OF METRO
METRO RANKS 5TH AMONG ALL ZONAL RAILWAYS
Kolkata, Date: 04.02.2023
Indian Railways is encouraging various initiatives to increase its Non Fare Revenue in order to boost earnings apart from the traditional sources of income. Metro Railway, as part of Indian Railways has been playing a significant role in this initiative and various innovative steps have been adopted to increase its revenue which is in general totally dependent on passenger earnings.
As part of that endeavour, Metro Railway has been focussing on generating revenues through advertisements inside and outside Metro rakes, displaying hoardings in open spaces and installing health check up kiosks at different stations etc.
Apart, Metro Railway has also implemented innovative ideas like Track Sidewalls Branding, Card Balance Checking Terminal (CBCT) Branding, Automatic Smart Card Recharge Machine (ASCRM) Branding, AFC-PC Gates and Flap Branding, installation of food kiosks, Smart Card and Token Branding, installing digital display screens inside rakes for providing infotainment to commuters etc. Efforts are on for Staircase Branding inside Metro stations. Such initiatives have helped to increase Metro Railway's Non-Fare Revenue to a great extent.
Metro Railway has earned Rs. 25.27 crores during 1st April, 2022 to 31st January, 2023 and ranked 5th amongst all Zonal Railways of Indian Railways in cumulative Non-Fare Revenue (NFR) earnings, with only 40 stations.