ANOTHER INITIATIVE TO INCREASE NON-FARE REVENUE
DIGITAL STANDEES INSTALLED AT METRO STATIONS
Kolkata, Date 30.11.2022
Metro Railway has taken another initiative to increase its Non-Fare Revenue. 34 Digital Standees are going to be installed at all the Metro stations of North-South and East-West Corridors.
Shri Satyaki Nath, Principal Chief Operations Manager inaugurated one such Digital Standee today i.e. on 30.11.2022 at Park Street Metro Station.
Metro Railway has recently signed an agreement with M/s Millvalley Technologies (LLP) for setting up Digital Standees at all the 26 stations of North-South Corridor as well as at all the 8 Metro stations of East-West Corridor.
Initially, such Digital Standees have been installed at Esplanade, Park Street and Maidan Metro stations.
Commuters will be able to get necessary information about Kolkata Metro on these Standees whereas advertisers will be able to display their commercials on them.