INNOVATIVE BRANDING IDEAS BY PAINTING
SIDE WALLS OF STATIONS
Kolkata, Date:- 11.10.2022
In order to enhance the Non-Fare Revenue, Metro Railway has gone for the successful branding of stations, rakes, handle chains, AFC-PC Gates etc. Metro Railway has now taken a step forward to utilise the station sidewalls at Satyajit Ray, Jyotirindra Nandi and Hemanta Mukherjee stations of Airport to New Garia stretch and Sealdah station of East-West corridor where interested corporate houses can display their advertisements.
Metro Railway has signed an agreement with M/s. Artage Media Pvt Ltd. in this regard today i.e. on 11.10.2022. Shri Prasenjit Chaterjee, Tollywood superstar was present during the signing of this agreement. This corporate house will be able to display their advertisements by painting the side walls of stations.
Displays on these walls will attract the attention of commuters. As a result, these unutilised Railway spaces will now be utilised for generating Non-Fare Revenue for Metro Railway.
These innovative ideas will attract more corporate houses in future.