BRANDING OF SPACE ABOVE THE WINDOW INSIDE METRO RAKE
Kolkata, Date: 06.09.2022
Metro Railway has been constantly striving for increasing Non-Fare Revenue. An agreement to brand the unutilized space above the windows of 03 Medha rakes has been signed today i.e. 06.09.2022 with Peerless Hospitex Hospital And Research Centre Limited. These 03 Medha rakes run on the North-South corridor of Metro Railway. Shri Kausik Mitra, Dy. Chief Operations Manager (Commercial), Metro Railway and Shri Sugata Mazumdar, General Manager (Marketing), Peerless Hospitex Hospital And Research Centre Limited signed this two-year agreement.
Metro users and corporate houses have welcomed this move. It is expected that this initiative will generate more Non Fare Revenue for Metro Railway. This innovative branding initiative is also expected to draw the attention of big corporate houses to make their products/services popular among Metro users.