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The Press notification regarding calling of application from advertising agencies for empanelment in Metro Railway for Publicity campaigns & other PR related works which was published earlier in different newspapers of Kolkata on 01.08.2014 has been CANCELLED due to unavoidable reasons.

All concerned to kindly note.


Metro Railway, Kolkata has now decided to call for fresh applications from advertising agencies for empanelment as per the following notice:-

Applications are invited from reputed and bonafide advertising agencies based in Kolkata for empanelment in Metro Railway to handle publicity campaigns and other PR related works. Interested agencies MUST BE accredited to the Indian Newspaper Society (INS) with a minimum of 5 years standing in the field of advertising.

Agencies who have a good standing, strong organisational & infrastructural base in Kolkata and who can give efficient and dependable service to Metro Railway should only apply.

The agenices will have to handle the following PR activities:-

               I.Designing and publishing of Newspaper display advertisements.

              II.Designing and publishing of tender notices in different media.

             III.Planning, designing and putting up of Metro Railway’s stalls/pavilions in various exhibitions.

             IV.Design, production and printing of single/multi-coloured brochures, folders, handouts, booklets, books, house journals etc.

             V.Design & printing of flex/cloth banners, Flex Standees, Posters etc.

            VI.Designing and preparation of slides/transparencies for presentations.

            VII.Printing/Enlargement/Reduction/framing/lamination/scanning of photographs & other documents.

            VIII.Providing CD’s/ DVD’s/ Artwork copies of different publicity materials as and when required.

             IX.Capacity to produce short films/spots/documentaries and other important tools of image building.

The applicant agencies must be able to handle the PR activities promptly and efficiently even at a very short notice or on holidays.

Minimum Eligibility Criteria :

The interested agencies must fulfil the following criteria and submit the relevant documents detailed as under :

     (a)Interested agencies should be accredited to the Indian Newspapers Society (INS) with a minimum of five years standing in the field and submit self attested INS Certificates. Application may be rejected if the documents mentioned above are not submitted.

     (b)(i)The Kolkata office of the agency should have minimum 3 (three) years experience of press advertisements and publicity work for Central Government and Public Sector Undertaking Organisations (copy of the Release Orders and published advertisements of such clients are to be submitted as supporting documents), (ii) PAN, VAT and latest monthly revenue verification issued by Indian Newspapers Society (INS).

    (c)The per annum turnover of the Kolkata office of the agency for the last three consecutive financial years should be submitted. Supporting documents for the turnover figures should be the audited balance sheet of company/firm.

     (d)Details of the company’s profile and experience in the field of Publicity and Advertisement should also be submitted.

Note :

All documents attached with the application must bear the signature and name of a responsible officer/executive of the agency under the seal of the agency, (b) Subject to fulfilment of the above minimum eligibility criteria, further evaluation will be done on the basis of creative work to be submitted.

Creative Works to be submitted:

     (a)One black & white and one colour layout separately in English, Bengali and Hindi (same design) in 20 cm X 15 cm for a Display advertisement in print media for creating awareness on Cleanliness Drive with an attractive and effective heading.

     (b)One colour layout (in English only) for folder single fold (folder size 8”X5”) on Do’s and Don’ts for passengers while travelling in a Metro or using Metro Railway premises.

     (c)A rough plan on how to organise an exhibition on the participation of Metro Railway in a fair on image building of Metro Railway as a faster, safer, smoother & cleaner transport system. A conceptual rough sketch plan should be submitted (Mock up model need not be given).

     (d)Creative poster design (in colour) in A4 size on effective campaign on educating the public about the dangers on getting down the Metro track and /or Crossing the danger line drown on the platform for the safety of passengers. The poster design should be visually attractive with innovative design, colour scheme and text.

The items mentioned above are to be submitted in a sealed cover superscribed “Application for Empanelment” to the Senior Public Relations Officer, Metro Railway, Metro Rail Bhavan, 33/1, J.L. Nehru Road, Kolkata – 700071 latest by 22nd January, 2016 at 16.00 hrs. The sealed applications will be opened on the same day at 16:30 hrs. in presence of authorised representatives of the applicants. The finalisation of empanelment will be communicated in due course to the selected agencies.

Metro Railway, Kolkata will not be responsible for any postal delay or delay in transit. Incomplete applications will be rejected. The panel will have validity for one year which is extendable upto one more year. Metro Administration reserves the right to reject any application without assigning any reason thereof. Any form of canvassing, recommendation or putting pressure from any source to influence the selection process may lead to their disqualification. The applicant may also visit our website

                                                                                                                                                           Senior Public Relations Officer

Source : Metro Railway Kolkata / Indian Railways Portal CMS Team Last Reviewed on: 23-06-2017  

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